Northbound’s Code of Ethics

Our Mission

We assist our clients in celebrating one year of continuous sobriety.

What Guides Our Staff: Commitment Requires a Core Set of Values

Northbound Treatment Core Valuess:



Take ownership for ourselves and our work and deliver results



Show up as our true selves



We treat everyone with love and understanding



Lean into discomfort, innovate, and take appropriate risks



Trust one another to make decisions through a common process

Our Commitment to Transforming Lives

By 2020, Northbound Treatment will have transformed the lives of 10,000 people. In order to continue to impact as many lives as possible, we adhere to a strict set of core values, operating principles, and bold goals. 

Mission Over Margin

Northbound Treatment Services® was founded 30 years ago upon the basic principle that our clients’ best interest is our best interest. 

History Conveys Legitimacy

We have 30 years of transforming lives and have become a leader within the treatment industry. We’ve created a place where all individuals are guaranteed a feeling of trust and safety. 

Why Do We Have a Northbound Code of Ethics? 

We view our code of treatment ethics as an extension of our mission, our vision, and our values with a specific purpose of creating a framework by which managerial decisions are made. Our Code of Ethics serves as a clarifier for internal and external stakeholders and as such, it eliminates any ambiguity regarding our business practices. Using the symbol of the Compass close to our hearts, it is our north star, always pointing us in the right direction. 

Operating Principles

Principle #1: We believe in total honesty and transparency.

Northbound does not engage in any deceptive or misleading marketing practices. Information provided on our website, within our collateral promotional materials, and through our public relations activities is an accurate representation of our philosophy, staff, facilities, and practices.

Principle #2: We only provide services within the scope of our clinical expertise.

Northbound will only provide services within the scope of our clinical and professional expertise. When determined that Northbound is not the appropriate facility, we work to place 100% of our callers in a reputable program that’s right for them. We do not receive any financial payment for client referrals, and our sole motivation is to help every person in need find the appropriate treatment solution.  

Principle #3: Your best interest is our best interest.

Clinical decisions will always be made in the best interest of the client. This might seem like a no-brainer, but, unfortunately, some treatment centers prioritize their bottom line. They might allow insurance companies to decide a client’s treatment plan, or they might take on clients who might be better served elsewhere. 

Principle #4: We value mission over margin. 

We prioritize your health over our bottom line, and our all-inclusive pricing policies reflect this. Pricing questions are answered promptly by contacting our admissions team. Once our clinicians and specialists have evaluated your assessment, we will lay out the appropriate treatment program, which will be your starting point on the road to recovery. 

Principle #5: Client privacy is paramount and protected at all costs.

Your identity is never shared anywhere or with anyone. Our treatment services are 100% confidential. Clients live within a structure of trust and safety and are never exploited. 

Principle #6: Northbound’s partners operate within a stringent Code of Treatment Ethics.

Before we choose to partner with an organization, whether that’s through sponsorship or referrals or a collaboration of any kind, we make sure that it shares Northbound Treatment Services’® core value set. Examples of organizations we work with (and admire) are BisKids , the prevention program against drugs and alcohol abuse for kids, and University of California, Irvine , the most respected institution in our region, which happens to be Paul’s alma mater.

Bold Goals

Because by saying it, we manifest it into reality.

WE STRIVE to be the best dual diagnosis, trauma focused, full continuum, in network addiction treatment center in the country.

WE STRIVE to create an experience people love, thereby achieving 100% willingness of alumni to recommend Northbound to others.

WE STRIVE to set the benchmark for clinical innovation, service excellence, and organizational health.

WE STRIVE to deepen and broaden our impact across the communities we seek to serve.

Article Reviewed by Paul Alexander

Paul AlexanderPaul Alexander is the founder and CEO of Northbound Treatment. He received his Certified Addiction Treatment Specialist training at Saddleback College in Mission Viejo, CA, and was awarded Outstanding Alumni Service Award in 2002. Paul holds a Bachelor of Arts degree in Criminology, Law and Society, Summa Cum Laude, from University of California, Irvine, and a Juris Doctorate degree from Loyola Law School of Los Angeles. He believes wholeheartedly in transformational leadership, organizational health and effective, fully integrated substance use disorder treatment.